Reflecting innovation from the inside out.


For their first branch launch, MA-based New Valley Bank wanted to ensure their brick and mortar location matched the fresh thinking of the rest of their business. Their goal was to make the old bank building they purchased stand out from the sea of neighboring low-rise strip malls.

New Valley Bank

Springfield, MA
Bank branch featuring

Cedar Renditions Design Series 6” in Charwood 

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Making a lasting first impression.

The New Valley Bank owners knew how important it was to make a compelling statement with their exterior. So they collaborated with Rick Morse and Kevin Shea from Architecture EL, known for their efficient process of moving from design to construction. They were able to move from initial conversation to branch opening in under a year.


“The design unfolded at the same time they were developing their brand. They wanted modern and fresh.”

The compelling winner: Cedar Renditions™

After researching cladding options—including fiber cement and wood siding—they were drawn to the modern aesthetic and tonal variation of Cedar Renditions Design Series 6” Aluminum Siding and Soffits. 

“The overall appearance we were able to achieve with Cedar Renditions was very high end,” says Rick Morse. “The bank owners were able to launch their new brand with a beautifully designed branch that really tells the story.”

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